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Fannie Laroche grew up in a family where entrepreneurship was a way of life. With 10 years’ experience as a freelance personal stylist, she has been questioning ethical practices in the fashion industry for some time and, lacking interesting options, decided to create her own solution: the creation of plant-based leathers from residual materials.

A committed vegan herself, motivated to advance the cause, she created Flaura, cuir végétal to offer sustainable, local and natural high-end leathers to the textile and car interior markets.